Technology

  • FlexAddress - Simplifying, Reducing Cost of Blade Management

    Here's a post on new blade technology from Chad Fenner in our sever group....Take it away Chad...

    Having launched the M-Series blades earlier this year, today we’ve introduced Flex Address which is designed as a low cost way to simplify blade server changes - servicing, upgrading or replacing a blade.

    What makes this very different from other blade vendors – is that you don’t have to switch your switch. Unlike some similar implementations from competitors, FlexAddress works with any switch, such as Cisco and Brocade, as well as with any pass through module. 

    It works by locking a server's World Wide Name (WWN for Fibre Channel Fabrics) and Media Access Control (MAC for Ethernet Fabrics) to a blade slot instead of on the blade itself.

    Normally if a server is removed, it loses its storage and ethernet connections, which then have to be re-mapped. That's like being forced to change your phone number because you lost your phone. Point being is that it takes time and effort to get done.

    FlexAddress virtualizes the connection, so if a blade is replaced or upgraded it still maintains the exact same connection. Imagine a boot from SAN implementation – one server could be removed and another inserted and nothing else would need to be done to connect to the same storage LUN!

    Pretty much all network administrators I talk to have been thrilled about this. It saves them time and money. The great thing about Dell's implementation is also how simple it is to implement. All a customer has to do is choose via a single click if they want FlexAddress active in the management software. It's implemented as an SD card on the Chassis Management Controller (CMC).

    NerdBlog, eWeek, and Network World have weighed in…

  • Server News – Getting Greener with 80 PLUS, Busting Benchmarks

    Great news from the server team today:

    First, Albert Esser, our VP, Power and Infrastructure Solutions, posted on Direct2Dell that we are the first in the industry to achieve 80 PLUS Gold-certification for a server power supply. The cool part is that it meets July 2009 Climate Savers targets for servers more than a year ahead of schedule, which require 92 percent minimum efficiency for the power supply unit at 50 percent of rated output.

    Up next…Dell’s PowerEdge™ 2900 III server now tops all competitors with a new number one ranking for price/performance on the TPC-C benchmark.

    · The leading price-per-transaction (price/tpmC) TPC-C result achieved 97,083 transactions per minute with a price/performance of $.68/tpmC.1

    · The PowerEdge 2900 III achieved the new TPC-C price/performance world record benchmark result with Oracle® Database 11g Standard Edition One running on Microsoft® Windows® Server 2003, and utilizing one Intel® Quad-Core Xeon® 2.83 GHz processor.

    · Dell’s two-socket tower or 5U PowerEdge 2900 III server provides customers with a versatile platform designed for handling the most demanding workloads and application requirements. The 2900 III can be used for a variety of purposes including database, messaging and virtualization.

  • The Petabyte Age and the Connected Era - More Storage Please

    Wired has a fascinating series of articles on its site describing what it calls the Petabyte Age.

    According to Wired, “Infinite storage. Clouds of processors. Our ability to capture, warehouse, and understand massive amounts of data is changing science, medicine, business, and technology. As our collection of facts and figures grows, so will the opportunity to find answers to fundamental questions. Because in the era of big data, more isn't just more. More is different.”

    Our related version of this concept is the Connected Era. The way people connect and communicate is changing, and changing the world. A truly globalized information technology infrastructure and those who build, run and use it are creating this new connected era.

    Bottomline – storage plays a critical part in this ever expanding infrastructure. I’ve seen reports predicting that the amount of information created this year will surpass available storage capacity. I’ve also seen estimates that medium and large orgs can expect a 55% CAGR for file storage over the coming years.

    To help customers plan, manage and protect their petabytes, we’ve just announced a series of storage consulting services. We also announced a partnership with GlassHouse Technologies to plan and implement DR plans.

    Let’s get connected – just don’t forget the storage.

  • The Rest of the Shorty Story...

    There's a lot of talk about blades out there - especially by Dell and HP. I’ll write more soon about the affordability of Dell’s M-Series vs. the HP Shorty. In the meantime, I think you’ll enjoy this quick :40 second video which takes a look at how the two systems stack up … literally.

    I’ve always found it interesting that one of the main things you hear from HP about Dell’s M-Series blade server solution is that it is our “third venture” into the blade market. This is true, as is the fact that HP has introduced four different blade models into the market (PowerBar – HP; E-class; P-class; C-class). Quite the omission on their “Real Story about Dell and Blades” page. What do they have against innovation?

    Blade technology has evolved significantly over the last 5 years and Dell has not just evolved with it, but we’ve anticipated it with our M-Series blades. Planned chassis evolution, which is what Dell has done, is a good thing. It means you are keeping up with or anticipating future technology needs.

    My newest favorite comes from HP’s “Shorty”, the c3000 and the marketing around it being “…built just for small sites with big compute and storage needs…” (The new BladeSystem c3000). I think this claim begs the following points or questions:

    1. If you have “big compute needs,” wouldn’t you need the basics in enterprise class capabilities like redundant network fabrics…or is ensuring you can access your data just not important?

    2. The “plug it into a 120v standard wall socket and be up and running” attitude borders on criminally funny. Most standard wall sockets are 15amp, but I’ll give HP the 20amp benefit of the doubt. You can run four standard BL460c blades in the chassis with that, perhaps five. Six blades at 60% capacity with two Intel L5420 procs and 8GB of RAM is right at the de-rated, best practice, limit on a 20amp circuit with 15.79 amps. A power spike to 100% will blow the circuit. Shorty doesn’t have redundant power so if the circuit goes, the chassis goes. Best practice for Shorty should be to only use half the chassis max (4 blades), and that’s with low voltage processors with a maximum 8GB of RAM each. Not the best RAM capacity for virtualization.

    3. A better compare for customers is the M-Series configuration below using 208v, which only draws about 18 amps on a SPEC benchmark load. (A 208v window air conditioner is normally on a 30amp circuit.) You can easily put in 4 times the servers (16), each with twice the RAM of the Shorty config above (16GB), using a little more than twice the total power of the Shorty config. If you drop the blade count to parity, you are a solid winner with more RAM, more I/O and true enterprise class features.

    4. M1000e configuration:

    • redundant Chassis Management Controllers;
    • the Avocent iKVM;
    • 6 switch modules (3 redundant fabrics);
    • 9 fans;
    • 6 power supples; and,
    • 16 M600 blades, each with two L5420 Intel procs and 16GB of ram, two LOMS and two dual port mezzanine I/O cards (six total I/O ports in three redundant pairs)
  • Big Things, Little Packages – 2.5-inch drives

     

    Yesterday, we announced the PowerVault MD1120 – our first storage expansion enclosure designed with small form factor (2.5-inch) disk drives.

    The thought here is to provide customers the higher performance they want through faster access to stored data, improved power efficiency through reduced power consumption and higher data center density through a compact package.

    It’s simple, capable, affordable storage for data-intensive applications. What more could you ask for?

    Here’s what InformationWeek and SearchStorage had to say.

    Photo with bezel on:

    MD1120-bezel-beautyshot

    Photo without bezel:

    MD1120-nobezel-beauty

  • Innovation Doesn't Just Happen

    We kicked off our annual Dell Technology Leadership Summit last night. At this three-day event, we invite CTOs from existing and potential partners to share technology visions and strategies with the clear aim of encouraging joint development efforts.  

    Presentations will focus on direct partner engagement and sharing long-term product plans, initiatives, and innovation strategies with the goal of promoting close collaboration in the industry.  

    Participants will discuss topics such as Alternative Client Computing, Storage and Server Technology, the Datacenter, and IT Simplification. Will be updating Inside IT throughout the conference with posts from the event. 

     

     

     

     

  • HPs not leading, they're following IBM

    I blew water out of my nose yesterday when I saw Todd Bradley's comments about how Dell is following HP by adopting the channel business and by redesiging its products.  I mean, that really is funny. On one hand they have people running around saying how we aren't serious about the channel and then there are guys like Bradley telling people that our channel business is copying theirs.  If they want to talk out of both sides of their face, that's fine with me.

    The design comment was good too. As if they own the design world.

    If any company is following any other it would be HP following IBM.

    I can't even remember an iSCSI SAN deal where HP was a threat

    And blades...  ahhh...  I like our own trajectory there too.  Here's a video you might find amusing.

     

     

  • Lowering the cost of information infrastructures

    EMC has been positioning the company as "the world leader in information infrastructure solutions"  in press releases since February 2007.  Now with blogger Chuck Hollis poking around the topic, I'm wondering if they are getting Netapp-itis, and are preparing to ditch their "where information lives"  tagline.  If so, they should copy an existing logo - I suggest this one

    But seriously, (rim shot, cymbal) I think the challenge Chuck poses to Dell and other vendors about information infrastructure is worth responding to. 

    Successful infrastructures are both flexible and stable.  They provide a range of services with corresponding costs and features. I think most people would agree that Dell sells information infrastructure products that allow customers to build low cost infrastructure services and EMC sells information infrastructure products that allow customers to build higher cost infrastructure services.  Dell sells servers, PCs, laptops, networking equipment, management applications and storage. EMC sells storage, data/document management and security.

    Chuck wants to focus on the data/document management part of it all, which makes sense because EMC has invested heavily in this area and wants to leverage it in the market. I don't have a problem with that, but I think most people would find that to be a fairly narrow interpretation of "information infrastructure."

    Dell's Simplify IT strategy is targeted at reducing the costs and complexity of information infrastructures. Across all product groups and across all geographies - and in cloud data centers.

  • I thought a cluster of tigers was called a “streak”?


    When it comes to clusters, it makes sense that we’d have a few announcements – uh - clustered. And I’m not sorry about the pun. We recently showed the Purdue University team installing its new high-performance computing cluster (HPCC) in just half a day.

    Today, it’s all about Clemson University using a next-generation HPCC to enable a wide range of academic research, from how family migration patterns impact schools and children’s development to the design of wireless communication networks.

    Known as the Palmetto Cluster, it is housed at Clemson’s Information Technology Center and comprises 512 Dell PowerEdge 1950 servers. Currently benchmarked at 31 teraflops (TF), which means it can perform more than 31 trillion operations in one second, it is expected to grow to 100 TF.

    Innovative and cost-effective solutions like the Palmetto Cluster are contributing to Clemson’s steady climb in the competitive U.S. News and World Report rankings for top schools.

    John Mullen, our VP of higher education, recently had the opportunity to visit Clemson and meet with three of the school’s IT leaders: Jim Bottum, CIO and vice provost for Computing and Information Technology; Jim Pepin, CTO; and Jill Gemmill, the executive director  of Cyberinfrastructure Technology Integration. Here's a video of them talking about the cluster and other IT projects underway at Clemson.

    <a href="http://media.dellone2one.com/dell/May2008/Clemson_University.flv"><img src="http://direct2dell.com/photos/videos/images/77653/300x225.aspx" border = "0" width="300" height="225"></a><br /><a href = "http://media.dellone2one.com/dell/May2008/Clemson_University.flv">View Video</a><br />Format: flv<br />Duration: 5:15

    Format: flv
    Duration: 5:15
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    Go Tigers! And FWIW – as an avid golfer myself – best of luck to Clemson sophomore Kyle Stanley who shot six-under-par in a 36-hole qualifier in Columbus, OH on Monday to make it into the field for the 2008 United States Open (June 12-15 at Torrey Pines).

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  • No Retiring From Technology

    Brett Ortega faced a challenge. He is the redevelopment and project manager, of American Baptist Homes of the West.

    ABHOW's mission is to enhance the independence, well-being and security of older people by providing housing, health care and supportive services.

    Brett discusses their increasing technology needs - all over wireless access, adding more servers without adding data center space are a few examples.  His team of 8 IT pros and 7 technicians did it. And saved a bunch of money and went green at the same time.

    <a href="http://media.dellone2one.com/dell/May2008/abhow.flv"><img src="http://direct2dell.com/photos/videos/images/71604/300x225.aspx" border = "0" width="300" height="225"></a><br /><a href = "http://media.dellone2one.com/dell/May2008/abhow.flv">View Video</a><br />Format: flv<br />Duration: 4:12

    Format: flv
    Duration: 4:12
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