Strategy

  • Virtual Connect overshot the need and created the opportunity for FlexAddress

    Dell's FlexAddress announcement on Tuesday drew this response by Gary Thome of HP.  So what's a poor system admin to do if they want to manage SAN and LAN addresses for their blade systems?  I'd suggest they let their accountants make the decision for them

    Here's the deal.  HP apparently had this elegant old technology from Tandem that used specialized switches to map network IDs to hot-swappable compute modules. They re-introduced this technology as Virtual Connect for their blade servers because they figured it solved the problem of maintaining consistent network IDs when swapping out compute blades. In fact, Virtual Connect works pretty well - all you need to do is buy fault-tolerant pairs of specialized chassis-insertable switches to provide the ID mappings.  That doesn't really force customers to change their network infrastructures, as some would suggest, but it does add a lot of cost to the blade solution.

    Over the years Dell has been criticized for copying the technologies created by other companies.  Brad Anderson, Dell's Senior VP of Business Products said as much last November after Dell announced its acquisition of EqualLogic:

    “It’s fair historically, if you go back a year or so, that you would have thought of Dell as more of a fast follower,” said Brad Anderson, senior vice president of Dell’s business product group. “But we recognize that if we want to solve our customers’ problems and provide leadership, we’re going to need to jump in very early.”  “With Michael coming back, things are a little bit different,” Anderson, said. “Company-wide, we are driving IT simplification very hard. It is our strategy; it is our mission. It’s also driving a cultural change within Dell.”

    In other words, when we see a good idea now, we don't just try to imitate it, but try to figure out how to make it as simple to use and efficient as possible.  And that's what FlexAddress is all about.  HP had done a pretty good job providing a solution, but it was originally designed for mainframe

    Dell engineers

    And one other thing.  HP says that Virtual Connect was designed to enable the system admin to function independently of the network and SAN people.  Oh really?  And how are the proper tie-ins made from the Virtual Connect switching modules to the LAN and SAN switches anyway  - by divination?  C'mon guys - there is no free lunch

    So let's see now.... should I buy one SD card or a pair of expensive switches that cost approximately 10X as much?  Hmmmm.....

  • Smart Business at The Wharton School

    Did you know that The Wharton School at the Univ of Pennsylvania was the world's first collegiate business school - founded in 1881? I didn't - not the first time that's happened.

    They've just opened a new data center - replacing IBM BladeCenter gear with PowerEdge M600 blades and Dell EqualLogic PS5000X storage arrays.

    Their goals were to run a Linux cluster (for research) with the blades and expand mailbox quotas for students and faculty - from 300MB to 1GB.

    Interesting notes:

    • Wharton Computing IT professionals were able to unload and set up one of the Dell M1000e blade enclosures in four hours, compared with a 24-hour process using the previous hardware. Wharton's Joe Cruz blogged about it.  "the new hotness" - love that.
    • The Dell enclosure was delivered in one box, replacing technology that previously arrived in about 60 boxes, a reduction of approximately 45 cubic feet of packaging material. With that in mind - check out this video.
    • They've also implemented PowerEdge R900 servers that are providing a small hardware footprint and intended to deliver stronger performance than the previous generation of servers, with the goal of quintupling the computing power per node in Wharton’s Microsoft® Exchange 2007 environment.

    According to Dan Alig, senior IT director of Wharton Computing. “Dell blade servers and Dell EqualLogic storage will allow us to do more with less and manage our budget as effectively as we manage our technology resources.”

    That's good business. And I don't even have an MBA - yet...

  • The Rest of the Shorty Story...

    There's a lot of talk about blades out there - especially by Dell and HP. I’ll write more soon about the affordability of Dell’s M-Series vs. the HP Shorty. In the meantime, I think you’ll enjoy this quick :40 second video which takes a look at how the two systems stack up … literally.

    I’ve always found it interesting that one of the main things you hear from HP about Dell’s M-Series blade server solution is that it is our “third venture” into the blade market. This is true, as is the fact that HP has introduced four different blade models into the market (PowerBar – HP; E-class; P-class; C-class). Quite the omission on their “Real Story about Dell and Blades” page. What do they have against innovation?

    Blade technology has evolved significantly over the last 5 years and Dell has not just evolved with it, but we’ve anticipated it with our M-Series blades. Planned chassis evolution, which is what Dell has done, is a good thing. It means you are keeping up with or anticipating future technology needs.

    My newest favorite comes from HP’s “Shorty”, the c3000 and the marketing around it being “…built just for small sites with big compute and storage needs…” (The new BladeSystem c3000). I think this claim begs the following points or questions:

    1. If you have “big compute needs,” wouldn’t you need the basics in enterprise class capabilities like redundant network fabrics…or is ensuring you can access your data just not important?

    2. The “plug it into a 120v standard wall socket and be up and running” attitude borders on criminally funny. Most standard wall sockets are 15amp, but I’ll give HP the 20amp benefit of the doubt. You can run four standard BL460c blades in the chassis with that, perhaps five. Six blades at 60% capacity with two Intel L5420 procs and 8GB of RAM is right at the de-rated, best practice, limit on a 20amp circuit with 15.79 amps. A power spike to 100% will blow the circuit. Shorty doesn’t have redundant power so if the circuit goes, the chassis goes. Best practice for Shorty should be to only use half the chassis max (4 blades), and that’s with low voltage processors with a maximum 8GB of RAM each. Not the best RAM capacity for virtualization.

    3. A better compare for customers is the M-Series configuration below using 208v, which only draws about 18 amps on a SPEC benchmark load. (A 208v window air conditioner is normally on a 30amp circuit.) You can easily put in 4 times the servers (16), each with twice the RAM of the Shorty config above (16GB), using a little more than twice the total power of the Shorty config. If you drop the blade count to parity, you are a solid winner with more RAM, more I/O and true enterprise class features.

    4. M1000e configuration:

    • redundant Chassis Management Controllers;
    • the Avocent iKVM;
    • 6 switch modules (3 redundant fabrics);
    • 9 fans;
    • 6 power supples; and,
    • 16 M600 blades, each with two L5420 Intel procs and 16GB of ram, two LOMS and two dual port mezzanine I/O cards (six total I/O ports in three redundant pairs)
  • Innovation Doesn't Just Happen

    We kicked off our annual Dell Technology Leadership Summit last night. At this three-day event, we invite CTOs from existing and potential partners to share technology visions and strategies with the clear aim of encouraging joint development efforts.  

    Presentations will focus on direct partner engagement and sharing long-term product plans, initiatives, and innovation strategies with the goal of promoting close collaboration in the industry.  

    Participants will discuss topics such as Alternative Client Computing, Storage and Server Technology, the Datacenter, and IT Simplification. Will be updating Inside IT throughout the conference with posts from the event. 

     

     

     

     

  • Chris Evans on the Danger of Obsolete Bombs

    Chris Evans, the Storage Architect, had an interesting post last week about how two airports in Europe were closed recently because a couple WWII bombs were found.  He then goes on to discuss data storage "time bombs", one of the biggest threats to archived data.

    Data archiving repositories are probably the best hedge against losing data in the digital dark ages.

    I've thought that archiving services are the best option for most businesses.  Why do this yourself if you don't have to?  I would rather not be responsible for the details if there are others who are going to specialize in it.  Security and privacy concerns have to be addressed as do redundancy and survivability.

  • Hard work, success and channel news

    It was nice to see this article today by Scott Campbell of ChannelWeb.  Skeptics like Xenochron find it difficult to believe that we are doing as much as we can to grow the channel, but we are.  FWIW, I've since connected with Xenochron on an email back channel and we had a good conversation.  His company decided not to buy from EqualLogic after the acquisition was announced last year, believing that Dell would wreck EqualLogic.  That hurt a little bit, but I understand - people haven't alway had good feelings about Dell.  He told me if the big company machine doesn't screw us up too much we will be in the running for the next purchase.  All I can say is we'll see you later, Xenochron.

    But Dell is changing and it is good to be a part of that change, both in the channel business as well as in the storage business. Dell's acquisition of EqualLogic was a strategic move and as the Dell EqualLogic storage business grows, people will see how important it was to Dell's new vision. It was great to see the early results yesterday  but there is still a long way to go.

    As an insider I'm very encouraged to see quotes like this from the ChannelWeb article:

    "It was more about them listening to us. They did a brief introduction, opened up with a presentation and then after the first slide, it turned into a discussion," said Tim Hebert, president and CEO of Atrion Networking, a Warwick, R.I.-based solution provider. "They let the whole thing play out to get the feedback they were looking for. You had three or four people running it, but another 20 people were writing notes, listening. After the break, they were coming up to get more clarity and detail. They came across like they don't have all the answers."

  • No Retiring From Technology

    Brett Ortega faced a challenge. He is the redevelopment and project manager, of American Baptist Homes of the West.

    ABHOW's mission is to enhance the independence, well-being and security of older people by providing housing, health care and supportive services.

    Brett discusses their increasing technology needs - all over wireless access, adding more servers without adding data center space are a few examples.  His team of 8 IT pros and 7 technicians did it. And saved a bunch of money and went green at the same time.

    <a href="http://media.dellone2one.com/dell/May2008/abhow.flv"><img src="http://direct2dell.com/photos/videos/images/71604/300x225.aspx" border = "0" width="300" height="225"></a><br /><a href = "http://media.dellone2one.com/dell/May2008/abhow.flv">View Video</a><br />Format: flv<br />Duration: 4:12

    Format: flv
    Duration: 4:12
    Downloads
    WMV  MP4  OGG

  • Enterprise taking a page from SMB?

    Omar Sultan from Cisco wrote yesterday about the importance of broadening the skills set among data center workers.  Here's an excerpt:

    I believe that the IT infrastructure and the IT organization need to be mirrors of each other. I don’t think you can successfully transform your data center while clinging to existing notions of organizational structure (i.e. network gal, server guy). Some of our more forward thinking customers have seen good results by integrating into “critical teams” that span technologies. I think this is a best practice that would benefit many of our customers.

    Full agreement here - you definitely want to foster a holistic perspective in IT. 

    What's interesting is that there are many, many admins who work for companies that are not in the Fortune x00 and they will tell you they are covering every aspect of ITalready.  Amazingly talented people who get it from knife-edge OJT instead of cross-training.  Some of the most effective effective and creative architectures I've ever seen are constructed by brilliant SMB people.

    That's why it is so critical to simplify IT technology - people moving from skill to skill need to be able to understand all technologies with sufficient depth to make good decisions.

  • The method to our madness

    People often ask us what makes Dell different from our competitors. Here is a link to a podcast of an interview I recorded with Glenn Keels, Director of Global Commercial Product Development. The interview covers a lot of ground and revolves around Dell’s strategic vision of reducing complexity, relieving customer pain and delivering excellent price performance.

    IMHO, Glenn’s holistic strategy for delivering standard, open products is what customers are looking for. Anybody think our competitors are doing better?

  • TechDirt conversations on storage happening now at The Future of Storage…

    For those of you with an intense interest in all things storage - this is exciting news.

    We're working with the Techdirt Insight Community to start conversations about what's really going on in the storage arena. As this introductory  post explains - we're posing questions to TechDirt's community of experts and posting their answers - and inviting you to join in on - a conversation hub called The Future of Storage.

    Just a few of the questions we're looking to discuss include:

    • What are the biggest storage problems that need solving?   What does "hitting the wall" mean to you, if anything?
    • What are the most important new storage technologies?   
    • For FC users, will you wait for FCoE products before you upgrade your infrastructures?  
    •  What's changing due to virtual server technologies?
    • How is your approach to DR changing?   
    • What are you doing for online archiving?  How will that change in the next five years?
    •  How do you want to manage storage?

    From time to time we'll also be pulling key conversations from The Future of Storage and posting them on Inside IT.  Join the conversation - or pose a question you think the community should discuss.

More Posts Next page »