March 2008 - Posts

  • Looking for Dell Data Center Products? Talk to a VAR

    I see evidence every week that Dell's channel business for IT products is growing.  Today there was an article by Patrick Seitz in Investor's Business Daily on the progress we've been making with our channel programs.  

    But even more importantly (to me anyway), are the internal discussions and the willingness for people to engage channel priorities - even though the culture at Dell historically has been for direct sales.   People here are sincere about learning new approaches to their traditional, comfortable direct ways of working. They are taking risks.

    I haven't been at Dell very long, but I'm finding a culture of people who are smart, care a lot and are willing to change.  I'll be honest with you, it's not what I expected.  I expected to find inertia and bureaucracy, but its nothing like other large companies I've worked for. This company is a lot more nimble than I thought.  

    If you think you need more help figuring out how to get your IT projects done, we'd love to help you connect with one of our channel partners who can give you the service level you are looking for.  We'll be supporting them as best we can. 

  • The Lone Sysadmin reports on OpenManage SUU

    One of my favorite bloggers in Bob Plankers, the Lone Sysadmin.  With all the excitement of getting this blog launched on Friday, I missed his post on the OpenManage Server Update Utility (version 5.4.0), which now works on ESX Server 3.5.  Bob is always churning up interesting info that I think people that come to this blog would appreciate.

    Thanks for passing this along, Bob.

  • Our Global Green IT/Power & Cooling Discussion

    I've been on the road in China most of this week and had a great opportunity to meet with journalists and analysts during an event in Beijing. My discussion with them focused on how we help customers address power and cooling challenges that they face in their data centers. This is a growing global issue - one that IDC refers to as the number one challenge faced by data center managers today.

     Dell takes a comprehensive approach to power and cooling in the data center, taking into account the synergy between equipment, power utilization rates, cooling and software solutions. By doing so, we help customers to "reveal their hidden data centers" - essentially enabling them to identify and take advantage of previously unutilized compute capacity within the same power envelope. Analysis we've done shows that we can help customers increase data center performance by 97 percent using the same space. This holistic approach to energy efficiency enables customers to extend the life of their existing data centers and helps them avoid or postpone costly rip-and-replace infrastructure upgrades or building new facilities.

     You can hear more details from my recent discussion on this topic during The Register's Green Computing Debate. I'm also interested in hearing and answering your questions related to Green IT and power & cooling. Please send your questions my way so we can help you properly address energy efficiency and take the next step toward revealing your hidden data center.  

  • 2008, the year we all became aware of power and cooling issues

    It's highly likely that a major disruption to corporate computing operations is going to come from increasing energy requirements and the actions we need to take in order to minimize their impact on the services we provide.  It's not just that energy costs are rapidly rising, but the use of that expensive energy is rising along with it.

    Large scale data center operators are already heavily engaged in these discussions as evidenced by an interview Searchdatacenter did with Jeff Lowenberg of  The Planet, a hosting company in Houston, TX.  Jeff talks about a number of interesting things, including how they caulk leaks in the floor to keep from losing cold air and how they maintain their diesel generators. The last part on maintaining diesel fuel probably has excellent tips that anybody depending on large generators for backup electricity needs to know.

    There's going to be new concepts, vocabulary  and acronyms to learn, such as air mixing,  hot aisle, cold aisle, chiller, CRAC (computer-room air-conditioning system), close-coupled cooling,  PUE (Power Usage Effectiveness)  and  DCE (Data Center Efficiency).

    The good news is that fairly simple things can be done to improve the situation, without having to take more extreme measures as relocating to Iceland.  Dell's Dr. Albert Esser, who wrote today on Inside IT, was also featured in a recent article on the Computing site, talking about how temperatures in data centers can be kept warmer than people commonly think.   This article in CIO magazine also has some fairly simple ideas for more efficient cooling.

    One of the biggest hurdles we face is getting senior management engaged.  This recent survey by the Uptime Institute (you've read about them if you read the other links in this post) contains fascinating information about the awareness of power and cooling as an issue. Many readers will likely identify with their findings that two thirds of those polled said their companies do not C-level sponsorship for green policy or governance mandates.  FWIW, The Uptime Institute puts on seminars for high density cooling, as well as other energy topics.  This podcast of an interview with Robert Sullivan is an introduction to those seminars.  Not having been to one of their seminars, I don't want this post to be perceived as an endorsement of their seminars - but if readers have comments to make about them, I'm more happy to post them.

    I have a feeling this is going to be a huge deal and there will be lots of confusion and many opportunities for people to help each other out.  What are you seeing?  Is this stuff on your radar yet?  Is it front and center in your company or are you going it alone?  

  • What to Expect from the Inside IT Group Blog

    Welcome to Inside IT. It's a blog about a range of information technology topics that matter to today's large business customers: all kinds of hardware from corporate laptops, desktops and workstations through servers and storage and blades, software and systems management, IT services and more. Take a look at the category listings on the right to get a better idea of the scope of this blog.

    You can access Inside IT directly by going here: www.direct2dell.com/insideit.

    If you're an RSS reader type, you can subscribe the Inside IT RSS feed here.

    One person you'll be hearing a lot from is Inside IT Lead Blogger Marc Farley, who's been running the EqualLogic Storage@Work blog for over a year now. Besides being a great blogger, he's pretty passionate about customers. And that's why I'm pumped that Marc has recently become part of the Dell team since we finalized the EqualLogic acquisition. You can expect him to blog about about storage hardware and software, plus other IT-related things that are driving conversation in the blogosphere like the S3 outage. And heck, if I know him, chances are good that you can catch him doing video from his car.

    Beyond Marc, you'll have a chance to converse directly with Dell employees who are dedicated to addressing the IT problems that make your life difficult. In the process, we'll work to give you an inside look at things in this part of our business. We also want to give you a chance to shape what kind of products and services Dell offers you in the future. Our ultimate goal is to make this a place where you can connect with our Dell employees who are focused on simplifying the Information Technology issues you (and other customers like you) face on a daily basis.

    To prepare for the Inside IT introduction, I've made some changes to a couple of categories on Direct2Dell: Services and Simplify IT. I intend to pull all the enterprise-focused services posts into a new category here called IT Services. I also removed the Simplify IT category from Direct2Dell to place those posts in the Inside IT categories that better represented the subject matter. Still working through the migration on both fronts. In the posts that we'll carry over to Inside IT, I'll close the comments on Direct2Dell and re-open them here in the Inside IT blog. Hope to have all that finished soon.

    We look forward to many more conversations here. Now, I'll turn it over to Marc.